Even though ethnic hair care is a multi-billion dollar industry, the reality is there just aren’t many apps that are focused on helping people of color. We sought to change that by creating an experience that revolves around the needs and wants of an underserved community. Today, our community uses FROtorial to ask questions and discuss topics they would normally not talk about on Facebook, Instagram, or Snapchat. FROtorial fills the void that other social networks have long left behind: creating a sense of community and belongingness.